It is important for people to have something functional as well as pleasant to look at. This is the reason why Lance Larkin Brew Express Built-In Coffee Maker is popular because aside from looking good, you can hook it up directly to your water supply so you do not have to pour water over and over again. You can actually program it to make coffee for you because since it is hooked directly to your water supply, it can get water whenever you want to. So those who already have this wake up smelling coffee in the morning.
Another reason why it is popular is because it prevents wastage. You can choose from a single cup to a half pot to a full pot. Plus it has a feature that automatically shuts off after 5 minutes especially when forget to remove the carafe. It also has a stainless steel pad that you can never burn coffee nor your fingers.