Juan Valdez Coffee Shop serves coffee better than…..

Any verdicts on which coffee shop franchise is the best in the world will undoubtedly let loose a torrent of protest from the many devoted patrons of those franchises relegated into second and third place.

It might well be safer to suggest that some franchises might make up the group considered to be amongst the top five in the world. The Juan Valdez Coffee Shop would surely make up one part of this group.

There are other more established coffee houses in other parts of the world such a Starbucks in the USA or Costa Coffee in the United Kingdom.

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However, the Juan Valdez coffee shops, officially known as Juan Valdez Café, are fast becoming recognized for the quality of the Colombian coffee they sell.

This coffee shop sell coffee products solely derived from Colombian coffee products. The franchise was initiated by the National Federation of Coffee Growers of Colombia as a natural consequence of the success of the Juan Valdez marketing strategy to promote Colombian coffee.

There are an increasing number of patrons who enjoy the whole Colombian coffee experience at Juan Valdez, from the aroma of brewing coffee all the way to the many coffee and espresso beverages on offer.

Again, it must be stated quite clearly that one will neither be able to have instant coffee nor coffees derived from other coffee producing regions of the world. An example would be Blue Mountain coffee.

You will not find Blue Mountain coffee in a Juan Valdez shop because Blue Mountain coffee must come from the specified region in Jamaica in order for it to qualify as Blue Mountain coffee.

The Juan Valdez shops promote Colombian coffee products only. Given that this particular franchise of coffee shops was only founded in 2002, it is quite surprising which advances have been made in the last seven years in terms of market share.

From modest beginnings in Latin America the Juan Valdez coffee shops have expanded to North America, Europe an the United Kingdom.

The great thing about this particular franchise is that by patronizing these coffee shops you are ensuring that the small scale farmers whose coffee products you are enjoying will participate directly in the profits the franchise makes. This cannot be said of any of the other well known coffee shop franchises.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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