Do you know how to drive more traffic to your coffee shop?

Do you know how to drive more traffic to your coffee shop? | Cafes in Singapore

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You must be thinking who doesn’t know that? There are so many methods, especially in Singapore.

Launch some promotions? Sure, you can put up a few print advertisements on Straits Times, or you can opt for the lower cost “Today” newspaper by Mediacorp.

What about Television Advertising? A Television advertisement is pretty affordable now. Mediacorp has a promotion that charges about $3000+ for X number of airtime on national TV.

Or you can go for the cheaper option of distributing your flyers on the road - many people are doing that.

By the way, do you know that SingPost can actually distribute flyers for you? When people lock up their mail boxes so that no one can send junk mail to them, SingPost can deliver your flyer right to your target audience for a fee. Isn’t that great? (The only downside is that 6,584 other companies are probably doing the same thing as you.)

All of the above traditional methods are probably what comes to your mind when you are thinking of ways to bring in additional traffic (i.e.people who are not shopping or living in your vicinity) to your coffee shop.

Only thing is -it is not very effective.

Sure, having an exposure on Today's newspaper can reach about 700,000 people for a single day, but how many people actually pay attention to your ad is the point to consider.

About the flyers distribution -you saw how many of them were being thrashed, right? And look at the dust bin beside your mail box to see how much junk mail are being dumped daily.

The reality is, you think you know how to drive traffic to your coffee shop, but it might not be all that useful.

Did this question make you stop and think? That is good - at least you are aware. Here are some other questions of similar importance on how to drive traffic to your coffee shop that you can read about too.

Cost effective solutions? Here is a more cost-effective package that we offer periodically.

Resources For Cafe/F&B Owners

F&B Demand/Competition Research

Have you done your research? Do you know

1. How many people are looking for your products?
2. Who are your main competitors?
3. What are the things (terms) consumers are looking for?

To run a coffee shop, you need to take into consideration, the location proximity advantage, your competitor's activities, your buyer persona and many others. To start off everything, do you know if running a coffee shop is even profitable?

Here is a Research Case Study and our take on the profitability of the coffee shop industry:

Case Study: Are Coffee Shops Profitable?

More Case Studies on Demand and Competition coming your way.

F&B Planning

From years of training coffee shop owners, our principal consultant, Ebenezer Heng noticed that most aspiring cafe owners are obsesses with their coffee shop layout or and the interior design of their outlet.

While that is important, we all know that for business to thrive, there is only one critical variable - customers.

Understanding all the marketing elements that can drive traffic to your coffee shop are the drivers that will generate extra sales for you.

After the research, we will customize a marketing plan for your company.

Here is a breakdown on the most current marketing strategy for coffee shops.

Case Study: Digital Marketing for Coffee Shops

More Case Studies on marketing coming your way.

F&B Strategies

To plan and implement your coffee shop strategies, you need to know your environment, your competitor and your target audience.

Thus, a key contributor to a successful strategy is insights nad indepth knowledge of the industry - Industry analysis.

Here is a coffee shop analysis done for the Singapore Coffee market.

Case Study: Coffee Shop Industry Analysis.

More Case Studies on strategies and analysis coming your way.

More Resources

Learn how to start a coffee shop with this free coffee shop business plan

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Previously: Making Coffee with a Coffee Sock.