Food and Beverage Training | Product Creation

Here we train you to identify the most important variable in a business: “Why would people want to buy your products?”. 

The main reason why so many F&B outlets failed or are struggling is simply because of the lack of a clear value proposition. Your store has to have a unique factor that will make consumers choose your outlet over others.

Note: For culinary skills, please check out WSQ funded by government. Check out other Food & Beverage Training Course

The training covers

  • Need | Gap Analysis 
  • Part of a Narrative 
  • Trend study 
  • Sentiment study
  • Value proposition
  • Product augmentation
  • Price analysis

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Value Creation Projects

Sharing of Narrative for a Donut Brand

New Product Creation for a Bakery

Product Augmentation Recommendation


Other F&B Training Programs

F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program 


F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media


Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

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F&B Master Tickets

  • SCCCI
  • Date:29 Sep 16
  • Time:9.30am -1.00pm
  • Cost: $99
  • Contact us for subsidised tickets

Office Coffee machine 


Office Coffee Samples


Luxury French Cake


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore