F&B Masterclass | 16-8-16 | Singapore Chinese Chamber of Commerce

For complimentary Tickets


Nov 16 Special! Subscribe to OCM for the latest Ramen Survey


Vouchers on augmented reality Apps (download ePrism to enjoy.)

Other F&B Services:  F&B marketing package and F&B Training


The F&B Industry is facing serious challenges amidst economic downturn, from falling sales to rising business costs, manpower shortage etc. Is there any way for F&B businesses to overturn the situation? How should F&B businesses be looking to tackle these challenges?

Join our experts as they shed light on critical factors for areas in operations, retail location, consumer sentiments and manpower. Learn from these experts on how to generate more revenue without additional marketing spend. 

F&B/FMCG Expert: Ebenezer Heng - How to double or triple per square feet turn over? 

NUS Analytic Expert: Dr Lek Hsiang Hui - How to use analytic to generate revenue?  

Kopi Pass: Mr Jerry Ng - How to bring traffic into your outlet without additional expenses?  

The Brand Theatre: Jerome Joseph - The 3 Cs to building your brand. 

Beverages provided by Sarnies

**All Participants will be entitled to:

3 Months subscription of ePrism Augmented Reality hosting | Worth: S$138

Sentiment reports of your Choice | Worth: $ 117

Listing on Kopi Pass Campaign | Worth : S$600


For Free/Subsidised Training

Please note that all fields followed by an asterisk must be filled in.

Other Training

F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program 


FMCG Training | Marketing 

Equip your FMCG executives with the relevant skills to reach and engage your target audience. 

OCM executes regular market studies to delve into different industry insights and better understand the right platforms and mechanics to better the brand story of each category and segment. 

Learn more about our mentorship and coaching program


F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media


Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

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F&B Master Tickets

  • SCCCI
  • Date:24 Nov 16
  • Time:9.30am -12.30 pm
  • Cost: $99
  • Contact us for subsidised tickets

Office Coffee machine 


Office Coffee Samples


Luxury French Cake


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore