Eric Favre, the inventor for Nespresso is going to do a similar machine for tea!
by Chee Leng
Eric Favre, inventor of Nespresso
25 years ago, Eric Favre invented Nespresso and you can say that he single handedly started a new coffee segment -the single serve coffee.
After he left Nespresso in 1990, he joined Monodor and has spend close to 30 years working on tea and capsules system.
And this coming Wednesday he would reveal his new "Tpresso" system in Beijing that targets the Asian market -a single serve tea maker!
MY thoughts on this are these:
1. This might be the only company that is offering a product based on the demand of Asians.
Asians after all, are tea drinkers and not really coffee drinkers. China and India two of the largest market are tea growers and drinkers.
So, they might be launching a product that is what the market need.
2. On the other hand, unlike coffee, tea has already a large number of single serve format, i.e. Lipton tea pack is single serve, so are Twinning, Harold's etc.
The dispensing of coffee is more troublesome without a single serve coffee maker, that requires you to scoop coffee grounds, top up a coffee maker, then clean a coffee maker.
Tea, however, only needs you to dip a sachet to enjoy the a cup of premium tea.
So, "Tpresso" has to come with some really good tea brewing features to convince consumers the pros of using it versus a simple sachet of tea that costs less than $0.20!