Dr Lek Hsiang Hui | NUS Analytics Singapore 

Dr Lek Hsiang Hui is a Specialist in Data Analytics, System Analysis and System Development.

Dr Lek is currently Lecturer at School of Computing, National University of Singapore. He graduated with Bachelor of Computing (Honours) in Computer Engineering and PhD in Information Systems from National University of Singapore.

He currently teaches undergraduate courses in Requirements Analysis and Design, Data Mining, and Business Analytics at the School of Computing, National University of Singapore.

A specialist in the area of Analytics, Dr Lek has been involved in Big Data Analytics for the past 6 years. His PhD thesis focuses on deep linguistic analysis of text documents to formulate sentiment values for marketing and brand management purposes.

Dr Lek has also been involved in research projects in Data and Text Mining with Big Data exceeding 3 billions data points and has published on Sentiment Analytics approaches.


On-going Training:

F&B analytic Training 

Social Media Basic 


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F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program 



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Discounted Masterclass tickets | Vouchers on augmented reality Apps (download ePrism to enjoy dining vouchers.).

Other F&B Services:  F&B marketing package and F&B Training

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Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

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