Dr Lek Hsiang Hui | NUS Analytics Singapore 

Dr Lek Hsiang Hui is a Specialist in Data Analytics, System Analysis and System Development.

Dr Lek is currently Lecturer at School of Computing, National University of Singapore. He graduated with Bachelor of Computing (Honours) in Computer Engineering and PhD in Information Systems from National University of Singapore.

He currently teaches undergraduate courses in Requirements Analysis and Design, Data Mining, and Business Analytics at the School of Computing, National University of Singapore.

A specialist in the area of Analytics, Dr Lek has been involved in Big Data Analytics for the past 6 years. His PhD thesis focuses on deep linguistic analysis of text documents to formulate sentiment values for marketing and brand management purposes.

Dr Lek has also been involved in research projects in Data and Text Mining with Big Data exceeding 3 billions data points and has published on Sentiment Analytics approaches.


On-going Training:

F&B analytic Training 

Social Media Basic 


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F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program - contact us


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power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

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Recent Articles

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    Oct 11, 23 03:45 AM

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Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.


Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

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