Cafe. F&B. Coffee Shop planning package | Singapore

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What is this planning package all about?

This package is all about bringing people to your Cafes, F&B, coffee shop in any parts of Singapore.

No more ad hoc promotion, no more doing discounts only when sales are down.

We advocate a set of strategies, marketing, promotion to grow your sales. 

This covers everything from:

  • Demand/Competition
  • Strategies
  • Marketing
  • Evaluation Metrics

Why do you need to know about it?

No Traffic = No Sales. 


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Resources For Cafe/F&B Owners

F&B Demand/Competition Research 

Have you done your research? Do you know

1. How many people are looking for your products?
2. Who are your main competitors?
3. What are the things (terms) consumers are looking for? 

To run a coffee shop, you need to take into consideration, the location proximity advantage, your competitor's activities, your buyer persona and many others. To start off everything, do you know if running a coffee shop is even profitable? 

Here is a Research Case Study and our take on the profitability of the coffee shop industry: 

Case Study: Are Coffee Shops Profitable?

More Case Studies on Demand and Competition coming your way. 


F&B Planning

From years of training coffee shop owners, our principal consultant, Ebenezer Heng noticed that most aspiring cafe owners are obsesses with their coffee shop layout or and the interior design of their outlet. 

While that is important, we all know that for business to thrive, there is only one critical variable - customers.

Understanding all the marketing elements that can drive traffic to your coffee shop are the drivers that will generate extra sales for you.

After the research, we will customize a marketing plan for your company.

Here is a breakdown on the most current marketing strategy for coffee shops. 

Case Study: Digital Marketing for Coffee Shops

More Case Studies on marketing coming your way. 


F&B Strategies

To plan and implement your coffee shop strategies, you need to know your environment, your competitor and your target audience.

Thus, a key contributor to a successful strategy is insights nad indepth knowledge of the industry - Industry analysis.

Here is a coffee shop analysis done for the Singapore Coffee market. 

Case Study: Coffee Shop Industry Analysis

More Case Studies on strategies and analysis coming your way. 


More Resources

Learn how to start a coffee shop with this free coffee shop business plan

More Food Services Information and articles


Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.


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Importance of value pricing for Cafes In Singapore

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Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

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Why I stopped Selling Social Media

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SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

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