June 17 Special! Subscribe to OCM for a Free F&B Report.
Learn more about latest F&B training on FB Chatbots.
What is demand and competition?
We produce a report that tell you how many people are looking for the terms related to the theme and types of cuisine or food that you are serving.
The report also include a breakdown on the companies that are doing similar concepts.
Why do you need to know about it
You want to open a coffee shop in Yishun, selling cheese cakes, do you know how many people are looking for it? Do you know if there are any competitors doing the same thing?
All this would be covered in the report.
F&B Demand/Competition Research
Have you done your research? Do you know
1. How many people are looking for your
2. Who are your main competitors?
3. What are the things (terms) consumers are looking for?
By researching the coffee shop industry in Singapore, you get input with anything from a complete business model to coming out with your café / coffee shop’s names. (not very clear here?)
No, your coffee shop layout or how to open a coffee shop is not how we will value add.
We are the marketing element in your coffee shop business plan, one that belongs to the profit center which will generate extra sales for you.
After the research, we will customize a marketing plan for your company.
From the plan and objectives, we will also come out with strategies on how to better market your coffee business.
And while there will definitely be some promotional expenses, it will be much lower than what you would have spent on your coffee shop decor, coffee shop equipment and in fact, most coffee shop furniture as well.