Coca-Cola HBC aims to save 40% of the Great Barrier Reef, by 2020!

by Zann Ling
(Singapore)

Coca-Cola HBC is aiming for a 40/40 by 2020.

The use of 40% clean energy plus recovering 40% of the materials they used for marketing their goods to be recycled.

Sounds incredible and a nod to the company’s conscious effort towards saving the environment? But 2020 is quite a long wait for Mother Earth, what happens if there’s nothing left to be saved?

If you have yet to hear, the Great Barrier Reef, a hot favourite for everybody’s bucket list has just been pronounced dead. Or at the very least, soon to be dead due to the pollution we contribute everyday.

But kudos to Coca-Cola for making effort, and setting such a benchmark for others to follow.

For more information: http://www.fmcgnews.co.uk/index.php?option=com_k2&view=item&id=1101:40-40-target-for-2020&Itemid=90