Is cheap coffee good coffee?

Is cheap coffee good coffee? As you might well have guessed, this is in fact a loaded question.

On the face of it, if you can purchase low priced coffee chances are that it is not necessarily of the finest quality.

This does not preclude obtaining excellent wholesale coffee or making use of a local supermarket’s special on discount coffee.

Usually, the cheapest coffee will be found in a vending machine. Here you can have a cup of hot coffee for usually a quarter. There is usually a range of flavored coffee or even organic coffee on offer.

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How to make coffee without machine? 

How many grams of coffee for V60? 

How to brew coffee using coffee sock? 

How to use French Press as a coffee maker? 

How to use a Drip Coffee Bag? 

Learn about these methods and more (such as coffee cupping) in our free coffee classes. 

A collection of the various Drip Coffee Methods 

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As is comes from a vending machine it all classifies as “cheap coffee.” However, there i9s a twist to this story – isn’t there usually?

Some of the “cheapest coffee” can be found in some pretty spectacular locations. Usually you will find a coffee vending machine close at hand in some of the most spectacular locations in the world.

Be it at the Palace of Versailles in Paris, France or at the harbor in Monte Carlo or even a vending machine in the foyer of the Smithsonian in Washington in DC.

There are surely a myriad of other locations where you will be able to purchase low pricing coffee from a vending machine. And each and every time, this low cost coffee becomes part of a very special experience.

Whether it is the location or the company you are in or even both, that humble cheap cup of coffee becomes part of a valuable and special experience.

Invariably one will find that in such circumstances the fact that the coffee might have been served in a simple paper or polystyrene cup will be forgotten.

All coffee lovers known that coffee has three parts that make up the whole: taste, aroma and visual appeal. If it tastes satisfactorily and smells good it will add to the experience positively.

All of a sudden the cheap coffee has become a lot better. By the same token, I am sure that good coffee drunken in unpleasant or sad circumstances will not be as “good” as if that same coffee would have been enjoyed in a pleasant setting and surroundings.

The bottom line seems to be that the ambiance, the mood the setting contribute as much to the quality of the coffee experience as does the quality of the coffee beans. It is in this sense that it is quite possible that cheap coffee can be good coffee as well.

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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

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Starting a coffee shop?: Free Cafe Setup cost Calculator

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Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

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Location myopia: why good anchor tenant might not be good? 

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Why I stopped Selling Social Media? 

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