Baristas is owned by Baristas Coffee Company!

by chee leng-Oncoffeemakers
(Singapore)

Baristas Coffee Company

Baristas Coffee Company

Baristas Coffee Company
Baristas Coffee Company trademark

If they have the means, the next time you used Baristas on any of your promotional materials, you will be sued!


This is because Baristas Coffee Company just received a trademark certificate for "Baristas". So, they owned the "word" Baristas.

I am not a lawyer, but I know that trademarking is basically a license to sue. So, for example if you are in New York (I think Baristas Coffee Company is not operating there yet) and you used the term Baristas, and if they have the money, they will sue you.

For folks that operate out of US, no worries. They need to trademark it in every country in order for it to work. So, for folks in Singapore, we can probably still use the term "Baristas".

The question is, isn't Baristas a common term, how can it be trademarked? Then again, not too long ago, I shared on how an Indonesian court awarded the term "Kopitiam" which means cafe in local slang to one company.

I guess, it is really up to the court and the lawyer submitting the trademark to argue, but it is probably possible to trademark any terms if you are able to come out with a good story.

My $0.02

Baristas coffee company is an interesting coffee company with an interesting concept. They have good looking ladies that are also the baristas that serves great coffee.

They probably can expand rapidly without the use of this legal weapon. But, I guess everyone just want to buy a piece of assurance.

In the same manner that tech company are buying patents to protect their core products. Baristas Coffee Company are buying these probably to protect their interest against any other companies that might trademark it and wage lawsuit against them.

I am more curious to know if there will be other terms that are trademarked along the way. What if one day, some company is being awarded the term, espresso?

Being such a common word, don't think that will happened, then again, baristas is a pretty common word too right?

I guess right now, in the area where Baristas Coffee company can exercise their trademark, companies will not be able to use the term baristas.

So, does that applies to bigger company such as Starbucks? Henceforth, no cafes or coffee shops in those areas will be able to call the person making coffee -Baristas?

Wonder if this is how it is going to work. If you have further information, do share it with us...




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In the same manner that tech company are buying patents to protect their core products. Baristas Coffee Company are buying these probably to protect their interest against any other companies that might trademark it and wage lawsuit against them.
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That is definitely something new for me. Thanks for sharing. I love the idea. The word baristas though does not sound very appealing to me. Either way, thanks again, I appreciate the post.
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Lost in trademarking NEW
by: Stark

Interesting enough is that there are rules that need to be followed. A common term indeed cannot be trademarked. Even if Indonesian court awarded the term "Kopitiam" which means cafe in local slang, you said it yourself it's a slang, I wouldn't put it into "the common terms" category. Even if they go anywhere with this term outside of Indonesia, it won't matter much, how many people in US would use in their name the word "Kopitiam". Do we know for sure that they trademarked the word "baristas" or they trademarked "Baristas Coffee Company"? This is also something to consider. This is like taking for example writers per hour for sure they wouldn't be able to trademark the word "writers", however it will be possible to use "writers per hour". Another thing to consider is that when a company applies for a trademark, they apply for a) specific field b) specific region/country. Taking all of this into consideration, I think a company wanting to use the word "baristas" can do it with no further complications, unless they would like to use "Baristas Coffee Company" with good looking ladies as baristas.

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More info that proves this untrue NEW
by: Anonymous

Baristas TRIED to register the WORD "baristas" - but failed. The application was done improperly in a few ways, to start with, and was ultimately abandoned. The serial number for that application is 85328528 - easily searched at uspto.gov. Ultimately, NO ONE owns - or will ever own - the WORD "baristas." This article, as well as their press release, is threatening with false information.

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This is erroneous
by: Anonymous

You are, however, asking the right questions.

Baristas Coffee Co's trademark is for a logo, NOT the word "baristas," as misrepresented in a press release. The only thing they can sue for is if someone uses their exact logo for a similar business. They do not, nor will anyone ever, hold the trademark of the WORD "baristas." The US government will not issue trademarks for words so commonly used in a field, thereby denying their use by competitors. Their registration number is 4213149 at uspto.gov. Notice that the word "baristas" is on their application only as the name of the owner, not the trademark.

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