Another Acquisition...Peets is buying Diedrich

by Chee Leng
(Singapore)

Peets-coffee

Peets-coffee

Earlier, we have Kraft selling to Senseo and Sara Lee selling to P&G, now we have Peet's coffee buying Diedrich, the difference is this deal is almost confirm, waiting for approval from the various authorities.


Peet's is big in gourmet coffee -how big? Well, they started to sell the Godiva coffee in middle of this in most of the grocery stores across US.

So, if you are looking for gourmet coffee then Peets is the name. Now, they are buying diedrich coffee, the two main value that diedrich has is is affiliation to K-cups and the single serve Gloria jeans brand.

With the acquisition of Diedrich, Peets would get a foot hold into the very lucrative and hyper growing single serve coffee market and it would partner with a market leader -Keurig.

And it would gain access to another gourmet coffee _Gloria Jeans.

This deal is not expensive when compared to deals rumored about Kraft and Sara Lee, but it still involves a lot money -$213 million...

For consumers like us, we might be able to get Godiva k-cups?:) And for shareholders of Peets and Diedrich -they can look forward to a fat christmas...

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Coffee and coffee makers news.


Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

Contact Us 


Connect with us


Sponsors

F&B Master Tickets

  • SCCCI
  • Date:29 Sep 16
  • Time:9.30am -1.00pm
  • Cost: $99
  • Contact us for subsidised tickets

Office Coffee machine 


Office Coffee Samples


Luxury French Cake


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore