Another 400 outlets for Keurig, a new market for Green Mountain!

by Chee Leng
(Singapore)

Boston-market

Keurig has great success selling to the domestic home users, their placements to offices enjoys good sales, now, they are going into Food Services.

And this is possibly going to uplift Keurig sales by a quite abit, judging from the pilot test that they have done with 10 restaurant locations.

Some background about this foray. Keurig or Green Mountain Coffee Roasters has tried their Keurig B140 brewer in Boston Market 10 locations.

The result is sales increased by 200% and this of course lead to a full launch of Keurig in Boston Market locations nation wide in the states.

A total of 400 outlets would be placing the keurig b140 brewer, if the pilot is an indication of coffee sales, both Boston market and keurig is going to have a bumper Christmas sales (traditionally with more people dining out, sales would increase even more...).

Source: Keurig